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Welcome to Strumings, the Strum Consulting Group blog which is our opportunity to share thoughts about marketing, business, and occasionally about the 27-time World Champion, New York Yankees. Feedback, thoughts and ideas are always appreciated. Strum on.

Time to Dance

The Big Dance is captivating. The “funnel” makes it so. I can’t wait…

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Where have you gone, Walter Cronkite?

“Uncle Walter” passed away last year, but the era of the network news anchor as god had long since passed.

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Leno’s back. Do we care?

Leno’s back on the Tonight Show. But is NBC just compounding their previous mistakes?

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The Dead live.

Just saw Bob Weir/Phil Lesh band, Furthur, on tour. Great show. Brilliant musicians, but equally good marketers.

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It happens every spring.

Baseball is back. New season. Same goal for the Yankees.

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The power of social media in marketing professional services firms.

Social media just for “yutes”? Wrong. Social media a powerful tool for marketing professional services businesses. Read on…

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Practice

Practice makes perfect. Maybe Allen Iverson didn’t believe it, but I do. Particularly in business.

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The cover up is worse than the crime

Why is that companies and individuals go into cover up mode when their wrong doings are exposed?

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The mess at Toyota

Toyota is making a terrible situation in their massive recall far worse by slow, changing, and incomplete information. It’s an example of bad crisis management.

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Is advertising on the Super Bowl worth it?

How can advertisers justify spending $3 Million on a 30-second spot on the Super Bowl. Here’s how….

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