Welcome to Strumings, the Strum Consulting Group blog which is our opportunity to share thoughts about marketing, business, and occasionally about the 27-time World Champion, New York Yankees. Feedback, thoughts and ideas are always appreciated. Strum on.

The 7 Mistakes by NBC

January 22, 2010

Following the NBC Leno/Conan soap opera? It’s a fascinating case of bad decision making. Read on…

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5 Reasons why your business doesn’t need a social media strategy.

January 17, 2010

Social media is a fad. Wrong! It is a powerful two-way communication tool with customers and prospects.

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The New York Yankees: The Ultimate Brand

January 12, 2010

The New York Yankees aren’t merely the most successful team of all time, they are the most successful marketer. Read on…

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The day “The Boss” kicked me out of his office

January 3, 2010

Back in 1983 George Steinbrenner kicked me out of his office at Yankee Stadium. But I still love the Yankees…

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10 reasons why 2010 will be better

January 1, 2010

2009 is now history. Glad it’s over. We have reasons to be optimistic about the year ahead. Here are some….

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Q & A: Where Business is won or lost

December 31, 2009

Spending hours in presentation rehearsals? Don’t neglect practicing anticipated questions and answers. If you don’t, you might snatch defeat from the jaws of victory. Here’s why…

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4 Keys to Success in Winning New Business.

December 17, 2009

Follow these 4 sacred rules religiously and you’ll win at least 50% of your new business pitches, if not more. If this is true (and it is), why in the world wouldn’t you do these every time, without fail?

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