Do You Have Klout?

0611ck-klout-logo-resized-600I have Klout. You have Klout. We all have Klout.

Some of us however are more “Klout–full”, i.e. have a higher score, than others. Now that I discovered Klout, I am now interested. I regularly check my score and want to increase my score/expand my influence. Since I believe in the theory of “What Gets Measured Gets Managed”, I now can measure my social influence and seek to increase it.

What exactly is Klout? Sounds like a claim from a media buying service?

Klout was founded in 2008 and measures a person’s social media analytics measuring one’s social media influence from the major social media platforms. Its algorithm looks at the size of a person’s network, how people interact and the content created. I think Klout is cool but there is not universal love of Klout. Some think its algorithm is flawed and not precise. Perhaps. But social media is not an exact science in any case.

Here’s what Klout has to say:

Klout measure ones online influence. Klout was founded in 2008 to help you measure and leverage your influence. We believe influence is the ability to drive action.

Klout measures your online influence from your social networks

Klout measures influence online using data from your social networks. Anywhere you have an online presence, you have the opportunity to influence people by creating or sharing content that inspires actions such as likes, retweets, comments and more. The more engagement your posts receive, the more influential you are. Klout uses this information to provide you a Klout score that measures your overall influence.

Influence is the ability to drive action

It’s great to have lots of connections but what really matters is how people engage with the content you create. We believe it’s better to have a small and engaged audience than a large network that doesn’t act upon your content..

Connecting networks can only help your Score

We want to help you understand your influence wherever it may exist. We also understand given the number of different networks out there that it is nearly impossible for any person to be consistently effective across every network.  Adding more networks helps us more accurately measure your influence and can only increase your Score.

Everyone has Klout

You are never penalized for connecting or engaging with someone with a low Klout score. In fact, you are helping build their Klout Score. The more influential you are the greater impact you have. All engagement positively contributes to your Score.

Influence is built over time

In most instances, your influence should not radically change from one day to the next. The Klout Score is based on a rolling 90-day window, with recent activity being weighted more than older activity. So being inactive over the weekend or taking short break won’t have a major impact on your Score, but if you’re inactive for longer periods your Score will decrease gradually.

Being active is different than being influential

Retweets, Likes, comments and other interactions on the social web are all signals of influence. However, just looking at the count of these actions does not tell the whole story of a person’s influence. It’s important to look at how much content a person creates compared to the amount of engagement they generate.

Klout is constantly evolving

The social web is changing every day and the Klout Score will continue to evolve and improve. The best strategy for obtaining a high Klout Score is to simply create great content that your network wants to share and engage with.

I’m not sure whether it is a good score, but my Klout score is 59.  I’m hooked, and now I check my score regularly.

Do you know your score? What do you think of Klout?

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