Is advertising on the Super Bowl worth it?
January 28, 2010
How can advertisers justify spending $3 Million on a 30-second spot on the Super Bowl. Here’s how….
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Welcome to Strumings, the Strum Consulting Group blog which is our opportunity to share thoughts about marketing, business, and occasionally about the 27-time World Champion, New York Yankees. Feedback, thoughts and ideas are always appreciated. Strum on.
The 7 Mistakes by NBC
January 22, 2010
Following the NBC Leno/Conan soap opera? It’s a fascinating case of bad decision making. Read on…
read story5 Reasons why your business doesn’t need a social media strategy.
January 17, 2010
Social media is a fad. Wrong! It is a powerful two-way communication tool with customers and prospects.
read storyThe New York Yankees: The Ultimate Brand
January 12, 2010
The New York Yankees aren’t merely the most successful team of all time, they are the most successful marketer. Read on…
read storyThe day “The Boss” kicked me out of his office
January 3, 2010
Back in 1983 George Steinbrenner kicked me out of his office at Yankee Stadium. But I still love the Yankees…
read story10 reasons why 2010 will be better
January 1, 2010
2009 is now history. Glad it’s over. We have reasons to be optimistic about the year ahead. Here are some….
read storyQ & A: Where Business is won or lost
December 31, 2009
Spending hours in presentation rehearsals? Don’t neglect practicing anticipated questions and answers. If you don’t, you might snatch defeat from the jaws of victory. Here’s why…
read story4 Keys to Success in Winning New Business.
December 17, 2009
Follow these 4 sacred rules religiously and you’ll win at least 50% of your new business pitches, if not more. If this is true (and it is), why in the world wouldn’t you do these every time, without fail?
read storyWhy daily newspapers shouldn’t publish every day.
December 5, 2009
The historical business model for the newspaper industry is broken–forever. Time for a new plan. Here’s one….
read storyNever Let a Good Crisis Go to Waste.
November 30, 2009
Make hard choices in hard times and your business will be better off for it.
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