Practice
February 10, 2010
Practice makes perfect. Maybe Allen Iverson didn’t believe it, but I do. Particularly in business.
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Welcome to Strumings, the Strum Consulting Group blog which is our opportunity to share thoughts about marketing, business, and occasionally about the 27-time World Champion, New York Yankees. Feedback, thoughts and ideas are always appreciated. Strum on.
The cover up is worse than the crime
February 9, 2010
Why is that companies and individuals go into cover up mode when their wrong doings are exposed?
read storyThe mess at Toyota
February 6, 2010
Toyota is making a terrible situation in their massive recall far worse by slow, changing, and incomplete information. It’s an example of bad crisis management.
read storyIs advertising on the Super Bowl worth it?
January 28, 2010
How can advertisers justify spending $3 Million on a 30-second spot on the Super Bowl. Here’s how….
read storyThe 7 Mistakes by NBC
January 22, 2010
Following the NBC Leno/Conan soap opera? It’s a fascinating case of bad decision making. Read on…
read story5 Reasons why your business doesn’t need a social media strategy.
January 17, 2010
Social media is a fad. Wrong! It is a powerful two-way communication tool with customers and prospects.
read storyThe New York Yankees: The Ultimate Brand
January 12, 2010
The New York Yankees aren’t merely the most successful team of all time, they are the most successful marketer. Read on…
read storyThe day “The Boss” kicked me out of his office
January 3, 2010
Back in 1983 George Steinbrenner kicked me out of his office at Yankee Stadium. But I still love the Yankees…
read story10 reasons why 2010 will be better
January 1, 2010
2009 is now history. Glad it’s over. We have reasons to be optimistic about the year ahead. Here are some….
read storyQ & A: Where Business is won or lost
December 31, 2009
Spending hours in presentation rehearsals? Don’t neglect practicing anticipated questions and answers. If you don’t, you might snatch defeat from the jaws of victory. Here’s why…
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